Replace revenues
Offset losses from government bans and tightening tobacco/vape regulation. FÜM is nicotine-free, vapor-free, and already compliant in every U.S. state and Canadian province.
Authorized FÜM retailer program
Become an Authorized FÜM retailer.
Join the movement of retailers, wholesalers, and distributors creating the flavored-air category. Stock the fastest-growing alternative habit product in North America — with wholesale pricing, a dedicated account manager, and early access to every new launch.
1,300+
Active retail locations
7/10
Customers prefer to buy in-store
45%+
Avg. retailer margin
48hr
Replenishment shipping
Why stock FÜM?
Four reasons retailers are adding FÜM to their shelves faster than any other alternative-habit product.
Capture demand
Reap the benefit of millions spent per month on FÜM brand marketing. Your shelf is where the pre-sold customer converts.
Bridge the gap
7 out of 10 FÜM customers prefer to buy in-store. Without FÜM on your shelf, they walk to the shop that has it.
Increase AOV
45%+ category margin. An average reorder cycle of 21 days. FÜM customers become repeat customers fast.
Consumer demand is already here
Your customers are searching for FÜM right now.
The flavored-air category is exploding. Customers are walking into shops asking for it by name — and walking back out if you don't carry it.
Social engagement
Cumulative views across TikTok, Instagram, and YouTube — your customers are seeing FÜM daily.
Search growth YoY
Google Trends for "flavored air" and "FÜM" have tripled. Customers look for this category before they walk in.
Forbes · Men's Health · Business Insider
Major press coverage has normalized the category — customers arrive pre-sold.
Average D2C rating
Thousands of 5-star reviews have already done the sell for you. Your shelf just captures the sale.
The product lineup
Three families, one high-margin category.
A complete flavored-air shelf from a single supplier — impulse-priced Cores for new customers, premium Zero for loyalists, and a turnkey display that sells itself.
The entry point
Cores
Single-use flavor pouches.
Impulse-priced flavor pouches in 12+ rotating varieties. No device, no refill, no maintenance. Shelf-stable for 2 years. The gateway SKU that gets customers reaching for the next one.
- Sold 1M+ units in 2025
- Under $10 retail
- No device required
- 12+ flavors, rotated seasonally
Premium reusable
Zero
For the loyal customer.
- Up to 1,000 sessions per device
- Premium-tier margin
- Locks in repeat buyers
Turnkey display
Store in a Box
Full shelf, zero work.
- Pre-merchandised best-seller mix
- Counter or floor display
- POS signage included
The product lineup
Cores, Zero, and Store-in-a-Box — a full category in one partner.
From entry-level single-use Cores to premium reusable Zero devices, plus complete display bundles that merchandise themselves. Every SKU is built for sell-through.
- 12+ proven flavors, rotated seasonally
- Compact counter-top and floor display units
- Point-of-sale training materials and staff samples
- Fast replenishment — ship within 48 hours
The product, in motion
A device your customers notice.
The FÜM device is draw-activated — no batteries, no charging, no heat. Just load a flavored-air Core and breathe. Customers see it at your counter and ask what it is, which is exactly what drives the impulse purchase.
Short on shelf space? We've got you.
You bring the counter space. We bring the display.
Every FÜM starter bundle ships with a pre-built, ready-to-merchandise display — counter-top or floor — already loaded with a proven best-seller mix. No planogramming, no assembly, no guessing what to put where. If you've got a foot of counter space or a corner near the register, you can carry FÜM.
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Counter-top display Footprint under 10" × 10". Fits next to any register.
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Floor display (optional) For shops with aisle space — a full merchandising unit.
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Pre-merchandised SKU mix We pick the best-sellers for your shop type. You unbox and ring sales.
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POS signage + training Shelf talkers, flavor guides, and a 15-min staff training doc — included.
Retailers across every category
FÜM belongs wherever impulse purchases happen.
Find FÜM flavored air in 1,300+ retail locations across North America — from corner stores to health-food chains.
- Vape shops
- Convenience stores
- Gas stations
- Smoke shops
- Health & nutrition
- Grocery stores
How it works
On your shelf in 7 days.
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1
Apply in 5 minutes
Share your store details and a license. Most applications are reviewed within one business day.
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2
Pick your starter order
Your account manager will recommend a proven SKU mix for your shop size and customer base. Start with as little as $300.
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3
Ship + sell
Orders ship within 48 hours. Your display ships ready-to-merchandise. Reorder directly through your portal — no phone calls needed.
What retailers are making
Every day without FÜM on the shelf is money walking out the door.
The average convenience store carrying FÜM adds $1,200+ in new monthly revenue within 90 days — with a category margin north of 45%.
$1,200+
Avg. new monthly revenue per carrier, 90 days in
45%+
Category margin
21 days
Avg. reorder cycle — it keeps coming back
Get listed
Join 4,000+ stores on the FÜM store locator.
Every carrier gets a free listing on tryfum.com's store locator. Customers looking for FÜM in your zip code will see your shop — and walk in ready to buy.
See the store locator
1,300+
Active retail locations
Trusted by retailers across North America
Convenience USA
Corner Mart Co.
Neighborhood Smoke
Urban Tobacco
Main Street Goods
Pacific Vape & Smoke
Loved by retailers coast to coast
FÜM has been our highest-margin category for three quarters running. Reorders are automatic — customers come back for the flavors.
Christine C.
Convenience store, Toronto
The display bundle sells itself. Put it next to our register and we moved three cases in the first week.
Jacob S.
Smoke shop, Denver
Our rep is actually responsive. That alone put FÜM ahead of every other brand we carry.
Rocco V.
Tobacco retailer, Chicago
Retailer FAQ
Everything you need to know before applying.
What's the minimum order?
$300 for your first order. Reorders have no minimum. Free shipping kicks in at $500.
How long does approval take?
Most applications are reviewed within one business day. We verify you're a legitimate retailer — that's it.
Do I need to carry the full lineup?
No. Start with 3-4 proven SKUs. Your account manager will recommend the best mix for your store type.
Do you provide a display?
Yes. Every starter bundle includes a counter-top display unit, POS signage, and staff training materials.
What are the payment terms?
Prepaid by card for first-time orders. Net-30 terms available to qualifying accounts after three on-time orders.
Is there territory protection?
We limit distribution in smaller markets so you aren't competing with the shop next door. Ask your account manager about coverage in your zip.
Is FÜM a tobacco or vape product?
Neither. FÜM is a flavored-air device — no nicotine, no vapor, no combustion. It sits cleanly outside tobacco/vape regulation in every U.S. state and Canadian province.
Ready to stock FÜM?
Apply in under 5 minutes. Most applications are reviewed within one business day.